Typefaces

Well, this weekend I went out at night and I had some trouble as it was too dark for the signs to appear in my images, but I did manage to find some stuff in a store and some items which I bought.

While in a supply store I saw these hanging and I found it really interesting that all of those signs which we see just about everyday are all sans serif and capitalized as well. I realized that most of the street signs which we see around the city are also the same, they are all also sans serif and capitalized as well. However, some of the signs are not all capitalized which is interesting because someone had told me that when words are all capitalized, it is harder to read than words that are lower case.










On Sunday, I was juicing and I when I looked at the bottle, I noticed the name of the company was written in script and I thought it was nice, trying to make the bottle appear more appealing and pretty to the person who is drinking it. I noticed besides that, the bottles are in sans serif and all lowercase. The words at the top before listing the ingredients are in bold and are larger than the ingredients which are listed. All the way at the bottom, the typeface is still the same, however this time, it is smaller. I realized that on packaging, certain words are smaller, but I'm not really sure why or is there really a reasoning behind this.

I couldn't get an exact picture of Pearl Paint as it was dark when I was out, but I realized that its a decorative typeface. I find this really appropriate and interesting as it as an art store. This typeface really fits the mood and really shows the viewer that it is an art store. If the sign were in serif and oldstyle, it wouldn't have really fit for the sign.

Although I didn't really get a chance to take photos outside, I realized that many signs usually use sans serif. I think maybe sans serif is more modern, maybe a bit more casual and friendly than serif, or it's just a way of advertising and trying to get in costumers. Either way, I think typefaces are a big part of our everyday lives and usually many people don't see that until they learn about it. It took me a while to really start paying attention to signs and its typefaces and now I really notice that I have started to pay more attention to it.